SEO or search engine optimization means the process of improving site visibility in relevant search results. If your site has better visibility then you find more attention and attract more people. You can divide your search engine optimization strategies into two categories SEO on-page and off-page.
Both strategies are important for the success of SEO but they are on different sides of the line.
Further, you can control and optimize the on-page SEO activities of a website usually whereas off-page SEO activities focus on domain authority and earning backlinks.
Search engine evaluates our website mainly on different parameters of two points SEO on-page and off-page when it compares to another website.
- on-page SEO’s role is to find out about the subject matter of the page or website.
- off-page SEO’s role is to find out website authority and popularity.
In fact, you are ranked for on-page factors, and how high you rank in SERP is determined by off-page SEO. Therefore both SEO on-page and off-page are important to rank better in search result pages.
What is on-page SEO optimization?
On-page SEO activities improve site visibility in search results. How to do SEO optimization on-page is exactly putting web page elements in the right way.
Important on-page SEO optimization elements are below.
Title Tag
The title tag is very important in on-page SEO optimization. Put title tag for every page of your site. Below are few best practices to write a good title tag.
- Keep title tag up to 50-60 characters.
- Try to put the main keyword at the beginning of the title.
- Do not stuff keywords in the title
Meta Description
A meta description is the first few lines that appear in search result pages. A well-written meta description attracts visitor attention and creates curiosity to click.
Therefore do not neglect meta description and write a good meta description inserting few natural keywords.
Headings (H1, H2, H3)
Headings are usually the largest words on a page so search engines provide weightage to headings.
It is recommended to put targeted keywords in form of headings on your page. Segregate headings in H1, H2, H3, etc.
URL Structure
An organized URL structure makes it easier for search engines to crawl from one page to another. Also, users can navigate easily the website. If possible put keywords in URLs.
Do not try to repeat keywords in URLs because it affects user experience. Clean and clear URLs are more likely to get clicks.
Use Alt text for images
Alt texts are effective for screen readers. Normal visitors do not see alt text. Search engines crawl images as text so it is important to use accurate keywords to describe images. Through written words, the search engine understands images easily.
- Describe images in 8-10 words
- Include targeted keywords that sound natural.
Keyword density
Keyword density is also an important on-page SEO factor. Your keyword density must be between 2-4%. To maintain keyword density you can use synonyms or can add other words without specific keywords.
Page load speed
Google intension is to show results as early as possible for users query so that he gets the best experience. Therefore if you optimize your site for fast speed load then it improves ranking in search result pages.
There are many free online tools are available to check website speed. You can enhance your website speed by keeping the focus on few factors like
- Minimizing HTTP requests.
- Keep image size under 100kb.
- Set browser caching at least once a week.
- Enable GZIP compression
- Minimize JS,CSS, HTML.
- Put all CSS in the external style sheet.
Mobile friendly page
In the last few years, Google considering pages should be mobile-friendly. Page loading is a key factor to determine mobile-friendliness. Website design is also an important factor in counting for mobile users.
Useful page content
Your web page content must be useful so that people get specific search results for their queries. Your page must be easy to read and provide value to readers.
- Every article must be having at least 500 words on a page. Even there is no formula to about how many word count it should have. Google prefers content that must be around the focus keyword.
- Your article must be unique not a copy of other pages of the website and it should address queries directly.
- The keyword must be at the beginning of the title and it should sound natural.
Internal Linking
Linking pages of a website is important for search engines. Whenever you are adding an internal link ensure relevant anchor text.
Anchor text is usually in a blue color hyperlink and it remains underline. You must also ensure selected pages and words must be relevant to pages.
On-page SEO ensures your site’s potential for customers and search engine robots so that they both can read.
The search engine can easily understand about website and index your web pages. It can also easily navigate on the structure thus ranking your website accordingly. As a best practice include 1-3 links on your page.
Schema Mark up
Google understands structured data easily. Google uses structured data to display in SERP.
These results generally display on top of the pages also have a higher click-through rate than normal listings.
Again Google prefers structured data to use schema.org vocabulary and recommends using JSON-LD format. They provide you handy rich results to check your code for writing structured data.
It is always better to involve professionals if you are not comfortable with code writing.
Core Web Vital Signals
User experience is important for the long-term success of a website. These signals have the objective to quantify user’s experience with a website and interactive load time experiences.
Largest Contentful Paint(LCP)
This measures page load speed and marks point where most of the page content is downloaded.
First Input delay
This quantifies user experience and initial engagement with the page. It also measures page visual stability.
You can check your website speed using many free tools available. Also, you ensure page LCP must hit within 2.5 seconds.
To accomplish speed remove unnecessary third-party scripts and large elements on the website page. Page must only load when you scroll down.
User Page Experience
Google currently added page experience to measure user positive experience and gives priority to it.
Page experience signals core web vitals, mobile-friendliness, HTTPS security, and consistent safe browsing. According to Google by optimizing your website for such factors makes your website more delightful for users.
What is Off-Page Optimization in SEO
All the optimization activities taking place away from the website are known as off-page SEO optimization. This determines ranking in Google SERP.
Off-page SEO contributes more than 50% to the Google algorithm to decide the ranking of the website.
A strong off-page SEO strategy can determine your website ranking in search engine result pages accordingly in comparison to competitor websites.
Off-Page SEO optimization techniques
Off-page SEO strategy keeps focusing on increasing domain authority by getting links from other websites. If some known and popular website refers to your website then it means the content is good and worth reading.
If you are improving SEO off-page optimization techniques then it directly affects website performance. Domain authority is a score to compare how one website is more authoritative than other. The next DA score lies between 1-100.
Google does not consider DA as a ranking factor but it is an indicator of how well your website is performing on off-page SEO.
Below some useful guide that helps you to find the answer of what are the off-page SEO techniques. If you apply these techniques then you can improve domain authority and rank higher.
1.Create quality backlinks
The biggest off-page SEO is the number of quality backlinks on your website. This is crucial for every website to rank higher in search results.
This is the number one factor to determine your site ranking by Google. If a domain has more backlinks compare to other then Google gives more importance to higher backlinks site.
Apart from this Google also measures the quality of backlinks. If a high domain authority website provides backlinks then it more effective in comparison to a lower DA website.
You can create links in two different ways to improve off-page SEO performance.
- Links generated without promotion
These types of links are natural and generated without any promotion. For example, if a blogger visits your website and finds the content valuable then he can link with his own site.
Such links show trust, appreciation, and endorsement.
- Links generated through promotion
Such type links are created through marketing and promotion. Again you gain links from customers or influencers by mutual conversation.
It must be a forefront strategy to create an authoritative and relevant backlink following Google guidelines. Links bring traffic to your website so Google considers as a reliable and trustworthy data source.
Although link building is hard work and requires a long-term strategy. But if you are doing it in the right way then your website ranking is going to improve significantly.
2.Share content on social media
Using social media is an effective off-page SEO strategy. Social media is a very good platform to increase content reach. This not only increases clicks on your content but also could be a valuable resource to create backlinks.
If you share content on social media then Google understands your content is relevant, helpful, and reputable. Sharing your article on social media automatically generates backlinks.
Social media sites like Facebook, Twitter, Linked In, Instagram has over 90 domain authority. Google does not tell directly using social media helps in SEO but it crawls social media like other websites.
If you share your content on social media then more likely it can be share again and you get more visibility. It is also possible your content can be linked.
3.Guest blogging
Guest blogging is another marketing technique that helps in off-page SEO. For guest blogging connect with similar target audience websites. In this way brand awareness and exposure both increase.
With guest blogging, you can get referral traffic as well as valuable backlinks. Guest blogging can help you in generating qualified traffic and lead generation.
When you are doing guest blogging then keep in mind to create unique content and which is in high demand for the audience.
When you are choosing a site for guest blogging then decide it with a strategic approach and ensure a similar target audience and trustworthiness.
4.Online forum sites
Forum sites or online discussion groups allow users meaningful conversation by posting messages. If you are doing it the right way then you can have many benefits.
For example, exposure to new customer customers, a better understanding of customers, and replies to existing or potential customers.
You should identify a topic of your expertise and where you can add value. On the other hand, you can get backlinks also.
5.Local or Directory listing
Local SEO is consistently an off-page SEO technique. If you are using it in the right way then it can improve your website ranking, reputation, and revenue in localized searches.
The local listing seems to be easy but providing identical information everywhere is crucial. You should provide an address, contact person, business name, phone number identified in the listing.
Which one is more important SEO on-page or Off-page
SEO on-page and off-page both are important to rank better in search results. This is like creating the foundation and rest parts of the building. You need to take care of your home by doing some repair work from time to time.
The same is with the website to do on-page SEO occasionally. On-page SEO is science then off-page SEO is an art. Finally, you need to spend more time on networking for off-page SEO.
I think you got an overview of what is on-page optimization in SEO and what is off-page search engine optimization.
You also need to take a trial and error approach for building links to refer to on your website. In this way, search engines and robots understand your website and ranking improves.
Also read: What is SEO why it is important
Transcription jobs from home no experience