SEO is directly related to the ranking of a website in search engine results so it is a must to understand what is SEO and why it is so important also what is SEO backlink?
I love Brian Clark’s quote
“The best place to hide a dead body is page 2 of Google Search results”.
What is SEO
SEO ( Search Engine Optimization) can be defined as
“a set of activities used to rank a website on certain keywords into search engine results pages“.
It can be any search engine Google, Yahoo, Bing, or Yandex,
What is SEO Google
When you search on Google then a simple page appears in front of your eyes as a search result. Here you can see almost ten websites on a page but you do not know about middle pages or last pages.
If you do not know what is SEO and how it works also what Google SEO tools are required to optimize your site in search results then your website will be somewhere in the middle or last pages. If you are running a business or e-commerce website, your customers will not be able to know about it.
To rank better in Google search results, you have to do some optimization this is called Google SEO or Google search engine optimization. When SEO is important, what SEO does? can be easily understood in the next few headings.
When you submit a blog or website on Google or video on YouTube then Google’s robotic tools crawl your website or blog and checks, up to what level of Google algorithm has been followed.
Again algorithm matching is proportional to website ranking in search results. Google counts about 200 factors to rank a website in the search results.
How SEO works
SEO working and can be understood in these four simple steps
1.Website Submit
When you have a website first step is to submit the website in the search engine webmaster tool.
2.Website crawling
In the second step, Google SEO robotic tool crawls all the pages of the website then copy and saves on the Google server.
3.Website Indexing
In the next step robotic tool index pages of the website on Google server and save to show in search results.
4.Website ranking
After completing the above three steps next is to decide the category of the website and a place on ranking pages. After completing all these steps your website is open for everyone.
Many SEO tools are used to complete the above four steps to rank the website on the front pages. These SEO tools are keyword or query-friendly so that people get desired and satisfying results.
Types of SEO
Types of SEO can be divided into three parts on-page, off-page and technical SEO.
On-page SEO
All those activities are performed on the article pages such as changing the title, changing of description, changing of content of the website moreover word count limitation, and uniqueness.
These optimization activities are called on-page SEO.
Off-Page SEO
These activities are not done directly on the website but at some other places for example creation of a backlink.
Technical SEO
Technical SEO is the adherence to the policies of the search engine, moreover, the purpose to apply technical SEO is to rank better in search results.
For example, maintaining website speed, SSL certificate also technical SEO is a time taking process. Google evaluates linked websites regularly to check the quality of content.
More to Read: What is SEO on-page and off-page
SEO basics for beginners
If you are starting a blog then a basic knowledge of what is SEO is legitimate so that your content ranks well in Google search results.
For successful SEO it is required to know how a search engine works also how SEO helps in website ranking. It takes some time and practice to know different online and offline optimization tools.
If you understand the basic rule of SEO for a website then you can have a good start. Few basics are below –
1.Selection of Domain name
The first point is to select a domain name or website name, which should reflect the kind of business. For example, this site’s name is onlinenetmoney.com, which is self-explanatory about the website is related to online and money.
If your domain has a few keywords then it will help in SEO, so why is SEO important everywhere.
2.Selection of Hosting
SEO experts suggest hosting a good company to keep website speed fast in fact this is also SEO-friendly. When a large number of people search simultaneously then it should not be slow.
3.Originality of content
Similar content can be found on a large scale on the internet on any topic but original and creative content is always valued.
People on the internet look for something fresh and new article on a subject to boost their knowledge bank as well as a thought process.
4.Headline and meta description
In Search results, the headline and meta description gives the first view of the article. This first impression leads to the visitor’s decision to click or not.
Try to ensure the main keyword in the headline further Google also wants to know about the article and the answer is the headline. You must have to ensure also content similarity above to title and meta description.
5.User experience
User experience also counts in SEO analysis, if a user stays long on the website this means he is getting the content that is required. In the same way, if don’t then the content is not as per expectation.
This incident can be with a limited number of visitors but if the majority of people follow that means the content is not as per expectation.
Google ranks articles lower which have a high bounce rate. Because Google has the responsibility to show the desired content to visitors.
6.Mobile Friendly Interface
Google first analyzes desktop versions of the website but nowadays people are searching more on mobile due to convenience so your site should be mobile friendly as well as good speed on mobile to give users a better experience.
Mobile searching also depends on the niche of blogs for example if you are having a blog on anything like food, beverages, health, sports, news, lifestyle, travel, entertainment then a large number of searches are possible via using mobile.
7.Local SEO
Local SEO improvement is also important. Why local SEO is important? specifically when people want to search for availability near to me.
If anyone wants to purchase mobile-first he will try to find out the best mobile shop near to me.
SEO benefits for a website
SEO benefits for the website can be understood in a few points, without going in-depth analysis.
- High traffic
Once your website ranks in the top three on a page in Google search results then definitely you will get higher traffic on your website. The report says worldwide 85% of people have a tendency to click on the first top three results.
- Branding website
If thousands of visitors drop in on to your website then your business will grow and your website will be known as a brand in a special category.
- Low-cost traffic without ads
If your website ranks well and visitors are hitting on the website, then you have nothing to spend on Google Adwords or Facebook marketing to promote your website.
The biggest benefit of SEO is, it costs nothing.
Why SEO is important for businesses
If you are having a food service business or e-commerce website then so many visitors come to your website daily and purchase products online.
Here your expense is low due to the online platform then your business will grow to the compound. On the whole, you will get a better ROI so SEO benefits for business.
What is an SEO backlink?
Backlinks simply can be understood as links of one website to another. In Search engine results Google considers backlink as an SEO factor.
What are backlinks for a website and how backlinks are important for SEO? can understand that when a well-known website provides links to a lower authority website then it creates value for the second website. This means content on the second website is worth recommendation and has quality content.
How do backlinks work on websites?
Backlinks and SEO work in the same direction moreover supports website growth. The best way to create backlinks for your website is to have conversations with other websites. Below is a simple example of how backlinks building can be done.
If Allen is a food blogger and wants to create backlinks for his blog there is another blogger Senthil, who is writing about self-development then both can have a conversation and mutual understanding to create backlinks on each other websites.
This will give benefit to both, but it must be kept in mind if too many backlinks are coming from suspected sites then it can diminish the purpose of backlink creation. Google can downgrade the authority of websites having a large number of suspected backlinks even ban websites also.
Types of backlinks
Backlinks are two types of nofollow backlinks and dofollow backlinks. Briefly, they can be described as
- Nofollow backlinks
In the case of nofollow backlinks, Googlebot does not get instructions to visit the site of backlinks also the major site does not signify second website content as special. The major website just provides information about content further nofollow backlinks do not add value to the content and there is no benefit from SEO point.
Dofollow backlinks
Dofollow backlinks are those which are created on websites and give a message to Googlebot to follow the link to visit on the second website.
In this way, the major website recommends that content on the second website site is of good quality content. Thus benefits of backlinks can be measured to another website.
A question in your mind can arise, is backlink good for SEO, the answer is yes.
When a higher authority website recommends visiting a comparative lower authority website, more trust is created about that particular website in the Google system and in the visitor’s mind.
Where to get backlinks?
Backlinks for your website can be created in the simple course of action mentioned below. If you want a backlink builder to create in a day then it is not possible.
Backlinks and internal links are two different things additionally it takes time and effort to create backlinks. These are few tools to create backlink-
- By adding links on your website and social media sites.
- Find posts that are ranked better in Google search results next you can send messages here regarding backlinks creation.
- Writing guest posts on other websites.
- You can have conversations with influencers related to your niche and make a deal to create backlinks for your website.
- By communicating with bloggers of the related niche of your website.
Are backlinks still important?
Backlinks are important to users as well as for search engines. Users can get detailed information about any specific word, topic, or question by clicking on the backlink.
For example, if someone wants to create his own website and thinking about various hosting options then backlinks on a page can take him to a customer review page.
In this way, backlinks provide a better experience to customers and provide the desired information directly. Few questions arise in mind, are backlinks good for SEO, are backlinks good? the answer is yes it is.
For search engine backlinks provide importance and value to the website also this is linked with Google rankings factor because backlink is SEO. When a high domain authority website provides a link for any other website means backlinks are like a vote for this site in favor so people’s trust increases.
A backlink is also an indicator of popularity but nowadays quality backlinks get more weightage compared to quantity.
In different industries, backlinks quality is also determined through the reputation of the source website. When backlinks come from a suspected website or the number of backlinks is very large in then Google can downgrade the ranking of the website or even ban.
What are backlinks in SEO?
Why use backlinks in SEO, of course when backlinks come from a reputed website then the value of the website improves in the Google algorithm. This is how backlinks help your website in search engine optimization.
On page backlinks, location is also important, whether it is in the upper part of the page, in the middle, or the lower part of the page. Upperside backlinks have more importance compare to the middle also the middle has more importance compared to lower.
Key takeaway
SEO is very important to rank better in search engine results. SEO has a very broad concept further Google algorithm uses more than 200 algorithms in ranking factors.
On-page SEO, off-page SEO, and technical SEO have different tools to apply. Google’s technical SEO is adherence to Google’s technical algorithm.
Google is synonymous with search engines, the majority of people prefer Google to get results for their queries.
SEO starts right from the selection of domain name, web hosting, writing title, and meta description also user experience is very valuable to SEO.
Google algorithm keeps track of visitor experience. Nowadays mobile is a leading device to get instant results for any query.
However, you are traveling, in a supermarket, or in a hypermarket always trying to get some result so the website should be mobile-friendly.
Also, read:- How to get paid to read books
Types of blogs that make money
Very froutfull article to understand SEO
Very good information for me sir.
Very Use full information.