Do you want to write SEO friendly article? No one is an expert in the field of SEO. However, you can use some techniques to optimize articles and make them search engine friendly.
Further, it takes time and effort both to make an article SEO friendly but it pays off in the end if you are doing it in the right way.
High-quality content improves your ranking in search engine results.
How to write SEO Articles
I believe you have already heard about writing SEO articles. Like keyword density percentage, use of keywords in the meta description and in the first paragraph of the post.
I am not going to tell you anything new but you find all the points in one place on how to write articles for SEO. If you are not using any premium plugin then you can learn the basics of how to write an article with SEO optimization.
This brief guide will show you how to write an SEO-friendly article with keywords.
How to write SEO articles for beginners step by step
For Google every blogpost is a webpage hence specific keywords optimize posts to rank better in search results.
So you should use keyword research tools to write an SEO-optimized blog post like Google trends, the Hoth, Semrush, etc.
Now let us move how to write an SEO article step by step.
1.Title of a post
The title is the most important part of a blog post and appears top of the post with the biggest font in the post.
Google’s goal is to provide the most relevant results for searches. So it discovers information with keywords used for searches.
Again Google gives more weightage to some part of the page. The title tag is a part of the web page and the search engine algorithm gives a lot of priority to determine what about this page is.
So title tag is a short and easy method for website creators to provide information about the page and to write SEO-friendly articles.
Good headlines can viral your post however bad headlines do not bring the visibility you need.
After doing some search a person reaches your blog post. Again if he finds something valuable then spends time on the blog. Your post title should not be more than 66 words.
Therefore title tag is an important page ranking factor so you should research how to find the right keywords for the title.
2.Meta description
The meta title is very much important for SEO. This is not like a sentence but to provide critical information and grab the attention of visitors.
It is not necessary your title appears in search results however meta title content introduces your content to the audience.
A meta description is few initial lines appear in search results so the user read this information and decided to click or not. It is more important when a user searches on mobile. The meta description should not be more than 156 words so that thoroughly display in results.
It should be catchy and have action words so that users click on and reach on blog posts. Meta description also helps you to drive more traffic to your site.
3.Permalink
Permalink is a full URL you see for any post or page. This is a permanent link that appears so it is called permalink. It can include the domain name as well as slug means the URL comes after the domain name.
If you are using WordPress then you find six options for permalink but the best option is to use post name. A simple permalink keeps it short and posts memorable. You can edit the permalink by clicking on it but it is advisable not to change it once you have published a blog post.
4.Headings H1, H2, H3
First, you should start a blog post with a good introduction so that reader’s interest arises in a blog post. You should also use keywords in the introduction to write SEO friendly article.
A good structure is important for high-quality content. Subheadings make it easier to read the content. Articles with H2, H3 tags perform 36% better in gaining traffic, share and backlinks.
Keep one idea in one paragraph. Keep your content easy to understand and logical so that reader remains engaged.
Highlight important ideas so you can bold font or highlight them. It helps emphasize and helps the reader easy to follow. Such ideas give more impression on readers mind.
To cover the post in detail use different headings and tag them H1, H2, H3, H4. The title automatically becomes H1 and other headings are definitely keywords.
It is legitimate other keywords are closely related to the main keywords so that focus of the article does not divert.
5.Use an Image in a blog post
Using images makes a blog post more attentive and attractive. Apart from SEO optimization it explains content clearly and conveys information with different visuals. You can use infographics, checklists, templates, and other visuals so that audience gets value in a short time and catchy way.
Your image should be high quality. Another benefit of using images and video is that Google indexes quality images and ranks so it becomes more trustworthy for Google.
Moreover, images and videos can be featured in snippets to attract additional traffic.
So you must ensure to use visual content in your blog post for optimization.
6.Write Alt attribute of an image
An alt tag is also known as an alt attribute, alt description is an HTML attribute. It is applied for image tags to provide a text alternative for images.
Because search engines can’t read images. When a crawler of Google or any other search engine inspects a page and finds it is properly formatted with alt text then it helps in SEO.
Alt-text is contained in images so write short alternative text for images in a blog post to make an SEO-friendly article. Describe images as specifically as possible.
Alt text was first designed for people who cannot see images. Keep your alt attribute short and describing.
Alt text provides an opportunity to use keywords on the web page it also tells search engine page is highly relevant for queries. But avoid keyword stuffing either it can affect negatively.
You should remember that Google does not read images it reads keywords related to images.
7.Use Internal links
Internal links are hyperlinks that redirect visitors to another post of the same website. In general internal links are links to the old blog posts.
This is an important factor to correlate different posts and sometimes to find detail by moving on to related posts. It is also an important site structure-building factor that helps in SEO.
Internal links help Google to understand the website better. Moreover, it indicates Google about important pages and improves user engagement and experience.
Through the internal link, the reader spends more time on the blog, and the bounce rate decreases.
8.Write valuable contents
Valuable contents are important for a blog and make SEO friendly article. You should always try to add new ideas to the online community.
Content length should be a minimum of 300 words. Again content must be interesting with a good appearance. Write in smaller paragraphs and easy understanding language.
New and fresh contents itself provide an answer to how to write an SEO-friendly article. Use simple words so that everyone can understand.
9.Share article on Social media
Everyone knows the power of social media in recent times. You should share articles on platforms like Facebook, Instagram, Twitter, and LinkedIn.
You can make a fixed timetable so that people know when you are going to post the next article. Similarly, you can reach a large audience if you are posting articles on social media regularly.
10.Use Transition words in writing
Transition words help to understand texts and establish a relationship between sentence and paragraph. You can see the use of transition words in this example. If you say there are three reasons to join an online course.
You should use transition words like first of all, secondly, and finally. Other transition words like similarly, for example, briefly help readers to understand clearly.
Transition words help in how to make an article SEO friendly. This is an important factor provided to structure your content.
11.Link internally existing posts
If you have already written a post on the topic then link internally. By using the internal link your current and previous blog post becomes much stronger.
It also signifies that you are having authority on the subject. Again link structure plays important role in Google ranking. Through internal linking reader can navigate from one page to another and spends more time on the website.
12.Post content regularly
This is also an important SEO factor you must create content regularly on your website. This gives a message to the Google website is alive accordingly sends crawler and your post indexes regularly.
If you do not post content regularly on the website then Google is not going to crawl regularly and your ranking goes down in the search engine.
You must also ensure that your post is well written, informative, answer search intent, and provide value to readers.
How to find right keywords for SEO
Since you are writing SEO optimized article then you try to put more and more keywords in the article. But this is not the right approach on the other hand it makes the article more disorganized.
To find a primary keyword and dig deeper to find related keywords. Below are a few steps on how to find the right keywords for SEO.
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Think like your audience
The first thing about how to choose the right keywords is to identify your audience and put yourself in their shoes. Again think if you want this product or service then what you are going to search in Google.
You can check search volume and other data related to subtopics. Also, you can take the help of friends or even a current audience if you have already started writing posts.
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Research about competition
Topic research gives you an answer to how do I find the right keywords. This is one of the best resources for writing SEO-friendly articles. Again helps you in finalizing the blog post topic.
Prepare a list of main competitors and research about keywords they are using. If you are doing such analysis then have benefited from both sides first you know what you are missing and second broaden of idea horizon.
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Find long-tail keywords
Long-tail keywords are a combination of more than three words. Study about it and try to find out long-tail keywords.
Although long-tail keywords have a low volume they are less competitive. Long-tail keywords help in how to pick the right keyword for SEO. These keywords attract relevant traffic in general and are easy to rank.
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Take help of Keyword research tools
Take the help of keyword research tools like Google trends, The Hoth, Semrush, to answer the public to find solutions of how to choose the right keywords for your website.
You can assess volume, difficulty, CPC, etc. with the help of such tools and move forward.
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Study and Analyze keywords
Once you have chosen keywords then monitor and analyze to write SEO friendly article. You can find many trending keywords and your competitors are using many of them.
Next use keywords in your blog post as many find relevant to the blog post. So that if your audience search for any keyword then finds the answer on your blog post page.
Final Words
It takes time to prepare an SEO-friendly article also requires more attention from the author. But you definitely get good results in long term.
So start researching about most popular keywords and organize your content. Promote your content on social media.
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